The very first Cartoon Network temporary store designed and built in Europe

Cartoon Network Pop Up Town

Only 5 days to build and furnish a large temporary store, 170 square meters and 2 floors, created for Cartoon Network Italy.

Built in Piazza Gae Aulenti and set up for 17 days, the Temporary sell up the funniest products of both Italian and European licensees; it was also the set of Turner Italy productions realized for the initiative, produced in collaboration with Radio DJ, the cartoonist SIO and Jovanotti. Events and meetings to entertain children and their parents to surround the sale of merchandising to raise funds for Save the Children.