Discovery Media presented the new autumn publications of Discovery Italy’s portfolio, focusing once again on an innovative format: the major media centers in Milan and Rome were actively involved in a real and proper ‘whip strokes’ challenge.
Discovery Media and Knam invite you to the sweetest summer challenge!
We transformed the meeting venues using the “Bake Off Italy” style-the show which touched a record in share audience on Real time and that will be back in Autumn with the new season- and invited the media centers to enter into the mood of the program through “bakery contests”.
The typical cake box redesigned to be the ‘Discovery Media Bakery Challenge 2014’ box containing the contestants uniforms together with Ernst Knam’s video invitation to the competition, is the original gift that we delivered to the media centers in Milan and Rome to invite them to take part in the event.
Through this initiative, Discovery Media and Mirata continue to stand out in the market thanks to their innovative capacity to engage major players in unprecedented and original ways.