Mirata provides IS with tools to consolidate leadership in showrooms, counter sales and through a b2b event on the Italian fastest slopes
IDEAL LIVING: the new image of Ideal Standard
A new approach for both the retail and the exhibition area, which presents the brand by modulating the 3 basic elements of production: Functional Design, Productive Quality and Technological Innovation.
We have designed and deployed this important project of Communication renewal by applying it to the Showroom exhibition area, in the distribution channel (with visibility materials) and through B2B events on field.
We brought the renovation to "track" with an event that has allowed 1,300 operators in the industry to live a unique experience.
In both cases, the purpose of the operations was to present the products in systems, rationalizing them by the creation of two dedicated books.
European leader in the sector for more than 100 years, Ideal Standard influences the healthcare industry with major innovations and its commitment is to offer complete solutions combining the best functional, aesthetic and technological performance.