Mirata has come up with and produced the first Upfront for Viacom Italy managing to enhance the multiple souls of the leading multinational media company.
Investing In Happiness
In fact, Viacom becomes stronger and stronger thanks to: the channels, the new dealership Viacom Advertising and Brand Solutions and Viacom Consumer Products, that all have one thing in common: Investing In Happiness, because happiness is what Viacom brings into viewers homes with all its productions, with the satisfaction of the clients that invest and all the Cp properties branded products. So, how were we supposed to spread the fact that Viacom is the owner of MTV, Comedy Central, Nickelodeon e Paramount (worldwide) to all companies and media centers and that it has its own super dealership that sells consumer products which is in constant and incredible growth? Here’s the answer: the first VIACOM UPFRONT that made 800 clients and media center spokespeople gather in a new and innovative venue like Fabrique Milano, which was completely refurbished and re-designed, for an engaging and fun Speech & Show presented by PIF (an MTV talent).