The communication campaign # scadrègati becomes digital and strikes again! On air from September 2018 with new subjects, new creativity and with the #scadrègaFIT guide, a program of exercises to run with a “cadrèga”!
"Milan rediscovers the joy of moving." The GetFIT communication campaign #scadrègati is back!
#SCADRÈGATI... a lifestyle. The "Cadrega", the 2017 campaign subject, becomes the engine of the2018 communication campaign and promotes a healthy and active lifestyle. The "cadrega" turns into a tool for exercising, to stop inactive lifestyle!
The claim of the campaign is "Milan rediscovers the joy of moving". Back to work does not mean sitting but staying active and always on the move thanks to GetFIT.
We developed the concept in a billposting campaign, in proximity and street activities.
After the great success of the first campaign, creativity has been developed in three new subjects that represent: a young, ironic and always connected girl, an active retired and an inactive employee.