Spike, the tv that rocks, of Viacom Group: the first event in Garage Italia
Spike, the TV that rocks, was launched on November 16th with an exclusive event held at Garage Italia.
A building ready to become a new meeting point in Milan for tourists looking for an experience of style and modernity; values that led to choose this new location for the launch of Spike, the TV that speaks to a contemporary man, who wants levity and to recharge, with action, humor and reality programs.
We are increasingly looking for locations that have a "soul", that give something more and that are coherent with the concept. Garage Italia was opening and we seized the moment, developing at best the synergies between location and channel
The location just inaugurated by Carlo Cracco, Lapo Elkann and Michele De Lucchi was for the first time open to a corporate event, arousing great curiosity and expectation in the guests.