Spike, the tv that rocks, of Viacom Group: the first event in Garage Italia

Spike, the TV that rocks, was launched on November 16th with an exclusive event held at Garage Italia.

A building ready to become a new meeting point in Milan for tourists looking for an experience of style and modernity; values ​​that led to choose this new location for the launch of Spike, the TV that speaks to a contemporary man, who wants levity and to recharge, with action, humor and reality programs.

We are increasingly looking for locations that have a "soul", that give something more and that are coherent with the concept. Garage Italia was opening and we seized the moment, developing at best the synergies between location and channel

The location just inaugurated by Carlo Cracco, Lapo Elkann and Michele De Lucchi was for the first time open to a corporate event, arousing great curiosity and expectation in the guests.

Over 600 customers crossed the threshold of the headquarters of Lapo Elkann and its factory that aims to customize cars and extra-luxury yachts, welcomed at their entrance by a cloud composed of more than 1,100 model cars, suspended above the counter.
The voice of Francesco Pannofino accompanied the audience to the discovery of the channel programming with a light and fun performance, broadcast on maxi screens installed inside the Materioteca, the space dedicated to customization, between the painted sheets, fabrics and leathers available to customize the car.
The inevitable red carpet and photo call made the guests feel the stars of the evening and the photographs inside the location immediately started the social activity on Facebook and Instagram. Among the talents attending the evening there were Stefano Corti and Alessandro Onnis, Giulia Salemi, Maurizia Cacciatori, Syria, the Capitane (wags), and many others. Carlo Cracco met and greeted the guests.