Biotrue ONEday contact lenses are innovative, hydrating, and comfortable. We “bioinspired” ourselves to realize the summer tour “A summer at the beach with Biotrue” for Bausch+Lomb.
A summer at the beach with Biotrue
To launch the product we garrisoned the beaches and the main sea resort areas of Liguria and Romagna with a hydrating and refreshing daily activity and a luminous evening activity of leafleting and visibility.
The 2 lit up maxi balloons that rose above the crowded backstreets made us distribute 25.000 saving coupons towards the purchase of the product.