To launch the new meat sauces by Barilla (sausages, mushrooms, and the classic recipe), the street food tour in the main shopping malls in the Northern part of Italy started again. 

Barilla street food tour

The area for the event was prepared and set up with a mobile kitchen and ad hoc tables that reproduced the products packaging, underlying the transparency concept of the packaging. The tour developed in two seasonal flights: one in spring and one in autumn, aiming to let the people taste the new products and be gifted an original Bormioli jar for the purchase of one of the new products.