"Create your lipgloss". A unique experience for the target, who had the opportunity to choose the components to create their personal 'lip gloss'. We created a tour for Essence inside five selected OVS stores with this spirit.

Essence Mobile Make Shop

White coat, glasses, and gloves and let's go! The experience begins when the scientist's clothes are worn. Through dedicated stations, the target could pour out their creativity. In the first station "Color Station”, they decided the base color, then the"Glitter Station" for the choice of the shades of glitter and finally the "Aroma Station" where perfume is chosen from a mix of essences. The last step is the "Filling Station" where the created mix is inserted into the applicator and the lipgloss is ready for use!