Lovable conquers its customer’s hearts...thanks to an invasion a colorful, fun and tasty little biscuits.

A woman’s heart is conquered with “sweetness”

During the Sant’Ambrogio bank holiday, tradition has it that people start doing their Christmas trees and their Christmas shopping.

Lovable customers found the Christmas atmosphere in their stores.
All the stores windows were covered by smiling gingerbread men that invited them in to be overwhelmed by the Christmas atmosphere: red trays and berries and elegant clutch bags were given as Christmas presents to the ladies.
Who was the protagonist? An original gingerbread man to bring home and… why not?! hang to the tree.
Merry Christmas by Lovable Gingerbread man!