Have you ever dreamt of cooking with Benedetta Parodi or Ernst Knam? Thanks to the collaboration between Esselunga and Discovery Media, customers of the most known supermarket chain could participate to the most awaited cooking contest of the year.
Bake Off Stars in Esselunga
In four selected stores in Milan and province, we reproduced a preview of the atmosphere of the set Bake Off 4, the talent show dedicated to Baking broadcasted only on Real Time, Channel 31.
Benedetta Parodi and Ernst Knam took turns to lead the events, which saw the Esselunga customers compete with whisks.
In each store, starting at 11 am, it was possible to register to win one of the 18 available places in the kitchen: 2 sessions, each consisting of 9 stations equipped with everything necessary for the preparation of selected recipes, signed by Esselunga.
30 minutes of time available for competitors to give show of their skills under the watchful and amused gaze of the two judges.
Neither winners nor losers. Esselunga presented all participants with a kit containing a shopping voucher and a selection of Esselunga Top line products.
For those who did not participate in the contest, it has created a special area "Meet & Greet" where Benedetta Parodi and Ernst Knam were available to all fans to sign autographs and take a souvenir photo.
The events promoted within Esselunga Shops and on Discovery Real Time channel, were shared on social networks with the hashtag #ESSELUNGA and #BAKEOFFITALIA.