To communicate that Italy’s most popular daytime Talent Show was on Real Time, Mirata organized a tour with 4 stop-overs in the most important shopping malls on national territory. Vicenza (Le Piramidi), Naples (Vulcano-Buono), Rome (Porta di Roma) and Catania (Etnapolis).

Real Time presents: Amici show tour 2015

The special guests of the tour were the participants of the “Amici” school that made themselves available for pictures and autographs with the fans at Porta di Roma shopping mall in Rome and Deborah Lurato, winner of the 2014 edition, who performed in an exclusive show at Vulcano Buono shopping mall in Naples.

In the main square of every mall we set-up a huge stage to propose a real and proper show making the atmosphere as real and exciting as the talent shows.

Real Time presenta: Amici show tour 2015

For the occasion we selected some of the best Italian dance crews like De Klan, Break Da Beat, and Renegade Master that performed alternating spectacular live performances that engaged the public.
Big and small were able to “virtually” enter Amici’s school by getting on stage and wearing the famous school t-shirt to then be captured in star poses on stage. Everybody was gifted a fridge magnet of a framed picture of them to attach to their fridge.

All those who participated to the tour were given the opportunity to fill out a card to win a whole day inside the school of Amici- a dream come true for all participating teenagers.

In all 4 stop-overs the success of the influx was the result of a winning communication strategy that each shopping mall supported at a 360° level on all media and social channels available.